Personal Approach Not Always Best in Viral Marketing – MIT Sload Management Review

Personal Approach Not Always Best in Viral Marketing by Deb Gallagher, January 19, 2012. I was surprised by the research findings.  “The researchers Sinan Aral and Dylan Walker designed an experiment involving a Facebook application that tested two kinds of product contagion messages against each other.   The researchers wrote: Although active-personalized viral messages are more […]