ChangeThis.com – A Website For Ideas

This site has the download of Seth Godin’s book “The Bootstrapper’s Bible” which I saw a story about on “Your Business” on MSNBC. This site, ChangeThis.com has some thought provoking e-books and some are free.  It is

Another free book is called “The Secret to Self-Discipline” by Rory Vaden.  See what he says about the difference between cows and buffalos.  The book is short, direct, and actionable.  Take a look and tell me what you think.

Cure THe (Self-Inflicted) Chaos First by Karen MartinIn Karen Martin’s book,”Cure the (Self-Inflicted) Chaos First“, she does a great job explaining the “fundamental behaviours that are vital for outstanding performance in any endeavour – clarity, focus, discipline, and engagement.”  This is a warm-up for her book “The Outstanding Organization.”  Really easy to read, it makes sense, and is actionable.

Here are the recent popular, what they call “manifestos”, on the site:

5   Rework

ChangeThis.com – We’re on a mission to spread important ideas and change minds.

Video Game Maker Value Corp. Made Piracy a Non-Issue

Value Corp. are the makers of such hit games as Half Life and Portal. They are giants in digital distribution of PC games where piracy is a huge challenge.   Gabe Newell, the co-founder of Value, gave some off the cuff remarks about experiments they conducted with pricing using the companies Steam distribution system.  The Steam system has more than 35 million users.

The piracy of games is a huge challenge and they solved it by being better than the pirates.  They release their games localized for different markets at the same time.

The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.

Read the article, How Valve experiments with the economics of video games – GeekWire, October 23, 2011 by Todd Bishop.  Do you think this would work for other digital assets?

Pricing Effects On Video Game Portal Sales

Value Corp. are the makers of such hit games as Half Life and Portal. They are giants in digital distribution of PC games where piracy is a huge challenge.   Gabe Newell, the co-founder of Value, gave some off the cuff remarks about experiments they conducted with pricing using the companies Steam distribution system.  The Steam system has more than 35 million users.

The pricing experiments are discussed in detail and are easy to understand.  They tested price reductions and measured multiples of increases in sales rather than percentage increases.  They tested for cannibalization of future sales and the data showed net increase in revenue.

Really interesting read and will give lots to think about.

How Valve experiments with the economics of video games – GeekWire, October 23, 2011 by Todd Bishop.

“The Bootstrapper’s Bible” on Your Business

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I was watching “Your Business” on MSNC and Seth Godin was talking about his book “The Bootstrapper’s Bible.”  He is a bestselling author of books about marketing.  I agree with his explanation that starting up is more than a stage: it is a state of mind that he calls bootstrapping.

In prototype your product or service and do it at a low enough cost so if it doesn’t work, it did cost you much.  Trying stuff, taking intelligent risks are your advantages because you are small.  Check out the video.  Watch the video of “The Bootstrapper’s Bible” : Managing :: American Express OPEN Forum on MSNBC.  Read other unique ideas at C