Sleep Helps Detoxify the Brain – Journal Science

Animal research indicates that the brain uses sleep to remove metabolic waste products, including those linked to Alzheimer’s disease and dementia as reported in the journal Science. Sleep is vital and the data keeps coming in to back it up. Researchers at the University of Rochester Medical Center used advanced imaging technology to examine the … Read more

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Sleep Therapy Seen as an Aid for Depression – NYTimes.com

Curing insomnia for people with depression could double their chances of a full recovery according to new scientific research. The new report, from a team at Ryerson University in Toronto, found that 87 percent of patients who resolved their insomnia in four biweekly talk therapy sessions also saw their depression symptoms dissolve after eight weeks … Read more

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Win the Pitch: Tips from MasterCard’s “Priceless” Pitchman

Understanding your customers motivation to buy is tricky.  Kevin Allen does a great job making it easier to understand by looking at a commercial we all know – the MasterCard “Priceless” ad. He says winning pitches need three things: You need to understand that behind every decision lies a hidden agenda. Your need to do … Read more

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