Three Myths about What Customers Want

Sometimes as business owners, we think the conventional wisdom applies to us and this article suggests we should reconsider. Myth #1: Most consumers want to have a relationship with your brand. I fall into the 77% of consumers that do have a relationship, and I do not want a relationship, with brands. The article says … Read more

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8 Rules For Creating A Passionate Work Culture – Fast Company

happy team of diverse people

8 Rules For Creating A Passionate Work Culture, BY Paul Alofs | 05-21-2012 | 6:05 AM  Fast Company “Hire for passion and commitment first, experience second, and credentials third. You don’t want to be simply a stepping stone on an employee’s journey toward their own passion.” Paul’s article makes some great points.  Point 3 is … Read more

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A Woman’s Voice

A collage of images from A Woman's Voice video highlighted on the Last Word with Lawrence O'Donnell

This video has a terrific sentiment.  The song celebrates U.S. women’s struggles and progress.  Your politics don’t matter – what a great song! I saw this on “The Rewrite – A Woman’s Voice” on The Last Word With Lawrence O’Donnell. Click on the image below to watch the full video of the song. Written by … Read more

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Personal Approach Not Always Best in Viral Marketing – MIT Sload Management Review

Personal Approach Not Always Best in Viral Marketing by Deb Gallagher, January 19, 2012. I was surprised by the research findings.  “The researchers Sinan Aral and Dylan Walker designed an experiment involving a Facebook application that tested two kinds of product contagion messages against each other.   The researchers wrote: Although active-personalized viral messages are more … Read more

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