Team Human with Douglas Rushkoff on CBC’s Ideas

Team Human by Douglas Rushkoff

In this episode of CBC’s Ideas Afternoon, Douglas Rushkoff talks about how humans are doing as users of tech. He argues “We take social media for granted but it sure isn’t neutral.  Our lives and our minds have become commodities in an attention-based economy.” Listen to a portion of his keynote address on December 19, … Read more Team Human with Douglas Rushkoff on CBC’s Ideas

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Modern Marketing Essentials Guide To Content Marketing

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Sylvia Jensen, senior director EMEA marketing of Oracle Marketing Cloud, does an excellent presentation in this webinar on the three core areas of discipline that marketers can benefit from learning more about. The material is exactually what you would want – easy to understand without being simplistic, presented as a framework to allow for adaption to your situation, and full of actionable information.

The webinar was originally given on April 12, 2016.

You will learn:
How to develop a balanced content marketing plan to support your most significant business objectives
How to mine sources of inspiration to help create meaningful content
How to maximize existing content to create additional assets
Content calendar best practices
Ways to get to know your content comrades within your organization
The idea behind ‘content as data’ (and other must-have content marketing metrics)

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Avoid 4 Freelancing Mistakes

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Making the leap from being a WordPress developer in your spare time or for a boss to going freelance is daunting but exciting. If you’re like me, when you go freelance your focus will be on the work and not on the business side of things. But thinking like that could be a big mistake. The big … Read more Avoid 4 Freelancing Mistakes

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