Modern Marketing Essentials Guide To Content Marketing

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Sylvia Jensen, senior director EMEA marketing of Oracle Marketing Cloud, does an excellent presentation in this webinar on the three core areas of discipline that marketers can benefit from learning more about. The material is exactually what you would want – easy to understand without being simplistic, presented as a framework to allow for adaption to your situation, and full of actionable information.

The webinar was originally given on April 12, 2016.

You will learn:
How to develop a balanced content marketing plan to support your most significant business objectives
How to mine sources of inspiration to help create meaningful content
How to maximize existing content to create additional assets
Content calendar best practices
Ways to get to know your content comrades within your organization
The idea behind ‘content as data’ (and other must-have content marketing metrics)

Enjoy the video!

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Avoid 4 Freelancing Mistakes

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Making the leap from being a WordPress developer in your spare time or for a boss to going freelance is daunting but exciting. If you’re like me, when you go freelance your focus will be on the work and not on the business side of things. But thinking like that could be a big mistake. The big … Read more Avoid 4 Freelancing Mistakes

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Explain Your Work Capacity To Your Boss

We are all expected to do more. Do you struggle to explain to your boss what you are doing and how much capacity you have for those last minute, must do tasks? Here is a simple model to explain your capacity to your those assigning you work. It is from a video presentation called “Future-Proofing … Read more Explain Your Work Capacity To Your Boss

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Win the Pitch: Tips from MasterCard’s “Priceless” Pitchman

Understanding your customers motivation to buy is tricky.  Kevin Allen does a great job making it easier to understand by looking at a commercial we all know – the MasterCard “Priceless” ad. He says winning pitches need three things: You need to understand that behind every decision lies a hidden agenda. Your need to do … Read more Win the Pitch: Tips from MasterCard’s “Priceless” Pitchman

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