The actual data on millennials was surprising. To meet the needs and engage with millennials requires a shift in approach. Most surprising to me was 59% millennials are likely to watch ads if they are short and they are half as price sensitive on car insurance as 35 plus.
Read some of the comments from the post in Marketing Magazine, Infographic: How do Millennials spend their cash?
The post is based on a Google Think Insights infograhic, How Millennials Spend, December 2013.