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Modern Marketing Essentials Guide To Content Marketing

Sylvia Jensen, senior director EMEA marketing of Oracle Marketing Cloud, does an excellent presentation in this webinar on the three core areas of discipline that marketers can benefit from learning more about. The material is exactually what you would want – easy to understand without being simplistic, presented as a framework to allow for adaption to your situation, and full of actionable information.

The webinar was originally given on April 12, 2016.

You will learn:
How to develop a balanced content marketing plan to support your most significant business objectives
How to mine sources of inspiration to help create meaningful content
How to maximize existing content to create additional assets
Content calendar best practices
Ways to get to know your content comrades within your organization
The idea behind ‘content as data’ (and other must-have content marketing metrics)

Enjoy the video!

About the author: Dwight Stewart

Dwight Stewart
“Self-Discipline over self-interest. Work over comfort. Character over celebrity.” Have your best self show up when you execute your strategy, backed by your story or beliefs, while in the optimal state for you. Success leaves clues.

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