Sylvia Jensen, senior director EMEA marketing of Oracle Marketing Cloud, does an excellent presentation in this webinar on the three core areas of discipline that marketers can benefit from learning more about. The material is exactually what you would want – easy to understand without being simplistic, presented as a framework to allow for adaption […]
Understanding your customers motivation to buy is tricky. Kevin Allen does a great job making it easier to understand by looking at a commercial we all know – the MasterCard “Priceless” ad. He says winning pitches need three things: You need to understand that behind every decision lies a hidden agenda. Your need to do […]
At one time or another, we have hard about or had a great idea for a product but how to get it to market? MSNBC’s ‘Your Business’, profiled how two mom’s from Texas did it and started LockerLookz. Watch and learn!
Value Corp. are the makers of such hit games as Half Life and Portal. They are giants in digital distribution of PC games where piracy is a huge challenge. Gabe Newell, the co-founder of Value, gave some off the cuff remarks about experiments they conducted with pricing using the companies Steam distribution system. The […]
Sometimes as business owners, we think the conventional wisdom applies to us and this article suggests we should reconsider. Myth #1: Most consumers want to have a relationship with your brand. I fall into the 77% of consumers that do have a relationship, and I do not want a relationship, with brands. The article says […]