Win the Pitch: Tips from MasterCard’s “Priceless” Pitchman

Understanding your customers motivation to buy is tricky.  Kevin Allen does a great job making it easier to understand by looking at a commercial we all know – the MasterCard “Priceless” ad. He says winning pitches need three things: You need to understand that behind every decision lies a hidden agenda. Your need to do … Read more

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Change Anything? Yes You Can

Idea bubble on chalkboard with lightbulb

There are many roads you can take when making a change but which one?  Here are some actionable ideas to kick of your new year’s change effort – either personally or professionally – and you can start today.  See the video below. Your ability to change is influenced by your skills more than what you … Read more

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