Sometimes as business owners, we think the conventional wisdom applies to us and this article suggests we should reconsider.
Myth #1: Most consumers want to have a relationship with your brand.
I fall into the 77% of consumers that do have a relationship, and I do not want a relationship, with brands.
The article says this is why attempts to build a relationship through loyalty programs or endless emails do not work for me.
See what you think about the other two myths. Read the article “Three Myths about What Customers Want” by Karen Freeman, Patrick Spenner, and Anna Bird on HBR online from May 23, 2012.