Win the Pitch: Tips from MasterCard’s “Priceless” Pitchman

Understanding your customers motivation to buy is tricky.  Kevin Allen does a great job making it easier to understand by looking at a commercial we all know – the MasterCard “Priceless” ad. He says winning pitches need three things: You need to understand that behind every decision lies a hidden agenda. Your need to do … Read more Win the Pitch: Tips from MasterCard’s “Priceless” Pitchman

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