Sleep Therapy Seen as an Aid for Depression – NYTimes.com

Curing insomnia for people with depression could double their chances of a full recovery according to new scientific research. The new report, from a team at Ryerson University in Toronto, found that 87 percent of patients who resolved their insomnia in four biweekly talk therapy sessions also saw their depression symptoms dissolve after eight weeks … Read more

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Win the Pitch: Tips from MasterCard’s “Priceless” Pitchman

Understanding your customers motivation to buy is tricky.  Kevin Allen does a great job making it easier to understand by looking at a commercial we all know – the MasterCard “Priceless” ad. He says winning pitches need three things: You need to understand that behind every decision lies a hidden agenda. Your need to do … Read more

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10 Things Really Amazing Bosses Do

Being a good boss is hard. Being an amazing boss is even harder.  Kevin Daum’s lists of 10 things amazing bosses do in his article in Inc magazine.   He invites you to see how you measure up. 1. Good Bosses maintain control and get things done. Amazing Bosses know efficiency can be the enemy of … Read more

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The Beginners Mindset

How can the athlete get the most out of their coaches?  Kevin Eastman, assistant coach of the Boston Celtics, suggest players have a beginners mindset. In his article called The Beginners, Kevin is talking about the veteran player’s mindset that coaches want. I believe this beginners mindset applies to all players, especially those under 30 … Read more

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