Infographic: How do Millennials spend their time and money?
The actual data on millennials was surprising. To meet the needs and engage with millennials requires a shift in approach. Most surprising to me was 59% millennials are likely to watch ads if they are short and they are half as price sensitive on car insurance as 35 plus. Read some of the comments from … Read more
Sleep Helps Detoxify the Brain – Journal Science
Animal research indicates that the brain uses sleep to remove metabolic waste products, including those linked to Alzheimer’s disease and dementia as reported in the journal Science. Sleep is vital and the data keeps coming in to back it up. Researchers at the University of Rochester Medical Center used advanced imaging technology to examine the … Read more
Sleep Therapy Seen as an Aid for Depression – NYTimes.com
Curing insomnia for people with depression could double their chances of a full recovery according to new scientific research. The new report, from a team at Ryerson University in Toronto, found that 87 percent of patients who resolved their insomnia in four biweekly talk therapy sessions also saw their depression symptoms dissolve after eight weeks … Read more
Win the Pitch: Tips from MasterCard’s “Priceless” Pitchman
Understanding your customers motivation to buy is tricky. Kevin Allen does a great job making it easier to understand by looking at a commercial we all know – the MasterCard “Priceless” ad. He says winning pitches need three things: You need to understand that behind every decision lies a hidden agenda. Your need to do … Read more