The authors talk about eight decisions that increase energy and that these questions can for a diagnostic. The authors say “energy is created in conversations that balance several dimensions of an interaction. Hitting the midpoint, or sweet spot, of these five dimensions…” People are energized by interactions on these five dimensions: Interactions in which a … Read more What Creates Energy in Organizations?
Personal Approach Not Always Best in Viral Marketing by Deb Gallagher, January 19, 2012. I was surprised by the research findings. “The researchers Sinan Aral and Dylan Walker designed an experiment involving a Facebook application that tested two kinds of product contagion messages against each other. The researchers wrote: Although active-personalized viral messages are more … Read more Personal Approach Not Always Best in Viral Marketing – MIT Sload Management Review