Success Leaves Clues – Strategies, Ideas and Inspiration
In this episode of CBC’s Ideas Afternoon, Douglas Rushkoff talks about how humans are doing as users of tech. He argues “We take social media for granted but it sure isn’t neutral. Our lives and our minds have become commodities in an attention-based economy.” Listen to a portion of his keynote address on December 19, … Read more
We are all expected to do more. Do you struggle to explain to your boss what you are doing and how much capacity you have for those last minute, must do tasks? Here is a simple model to explain your capacity to your those assigning you work. It is from a video presentation called “Future-Proofing … Read more
Understanding your customers motivation to buy is tricky. Kevin Allen does a great job making it easier to understand by looking at a commercial we all know – the MasterCard “Priceless” ad. He says winning pitches need three things: You need to understand that behind every decision lies a hidden agenda. Your need to do … Read more
