Understanding your customers motivation to buy is tricky. Kevin Allen does a great job making it easier to understand by looking at a commercial we all know – the MasterCard “Priceless” ad. He says winning pitches need three things: You need to understand that behind every decision lies a hidden agenda. Your need to do […]
At one time or another, we have hard about or had a great idea for a product but how to get it to market? MSNBC’s ‘Your Business’, profiled how two mom’s from Texas did it and started LockerLookz. Watch and learn!
There are many roads you can take when making a change but which one? Here are some actionable ideas to kick of your new year’s change effort – either personally or professionally – and you can start today. See the video below. Your ability to change is influenced by your skills more than what you […]
In this video Tony Robbins challenges us to think about why we do what we do. Decisions shape destiny. Great section where Mr. Robbins, in a respectful and honest way, challenges former Vice President Al Gore on what are the defining factors in achievement. You will feel challenged to be different and start now. Tony […]
To be successful as a consultant, you must be different; you must be strong; and you must be committed.