Win the Pitch: Tips from MasterCard’s “Priceless” Pitchman

Understanding your customers motivation to buy is tricky.  Kevin Allen does a great job making it easier to understand by looking at a commercial we all know – the MasterCard “Priceless” ad. He says winning pitches need three things: You need to understand that behind every decision lies a hidden agenda. Your need to do … Read more

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Change Anything? Yes You Can

Idea bubble on chalkboard with lightbulb

There are many roads you can take when making a change but which one?  Here are some actionable ideas to kick of your new year’s change effort – either personally or professionally – and you can start today.  See the video below. Your ability to change is influenced by your skills more than what you … Read more

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Tony Robbins: Why we do what we do

Anthony Robbins talking on stage

In this video Tony Robbins challenges us to think about why we do what we do.  Decisions shape destiny.  There is a terrific moment where Mr. Robbins, in a respectful and honest way, challenges former Vice President Al Gore on what are the defining factors in achievement.  You will feel challenged to be different and … Read more

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Ten Strategies To Change Behaviour

Most of us want to change a behaviour in ourselves or people in our sphere of influence.  We have all talked about change and often do not take enough action to make it real.  Morten T. Hansen’s article in the Harvard Business Review list 10 approaches that work according to his research. 1. Embrace the … Read more

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