Success Leaves Clues – Strategies, Ideas and Inspiration
Sometimes as business owners, we think the conventional wisdom applies to us and this article suggests we should reconsider. Myth #1: Most consumers want to have a relationship with your brand. I fall into the 77% of consumers that do have a relationship, and I do not want a relationship, with brands. The article says … Read more
Personal Approach Not Always Best in Viral Marketing by Deb Gallagher, January 19, 2012. I was surprised by the research findings. “The researchers Sinan Aral and Dylan Walker designed an experiment involving a Facebook application that tested two kinds of product contagion messages against each other. The researchers wrote: Although active-personalized viral messages are more … Read more
